Every Posto ad is labeled, matched to the moment, and opens only on a viewer's own tap.
Posto returns the ad as text and a link. The app draws it in its own style, so it reads like the rest of the conversation.
Copy with a matching image or video, for result screens and lists. The app controls the card's layout and playback.
Intimate chef's counter in the West Village. 12 seats, seasonal nigiri.
Posto writes a sponsored product into the script before the studio renders the scene. The player shows a labeled card while it's on screen.
When a character wears something similar to an advertiser's product, Posto shows a card for it. The episode itself isn't changed.
| Question | In-content placement | Shop similar |
|---|---|---|
| Product in the episode | Yes, written into the scene | No, matched to what's worn |
| Card shows | The product in the scene | A similar product |
| Works with | New episodes | Episodes already made |
Posto may earn a commission when people buy through these ads. Affiliate disclosure